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young leaders meets: Dr. Sigrid Evelyn Nikutta

How can we make rail travel more attractive again? What contribution can the #railway make to more #sustainability? And how do you coordinate 20,000 freight trains a week across Europe? This time at #youngleadersmeets our moderator @cedisolms meets the #chairwoman of the board of @db_cargo, Dr. Sigrid Evelyn Nikutta. Dr. Nikutta is probably the most successful #manager in Germany. She not only restructured the Berlin transport company with student tickets and modern marketing, but today heads the freight division at Germany’s largest employer – Deutsche Bahn AG. The mother of five wants to get more goods onto sustainable rail and is relying on creative solutions, unconventional marketing and a consistent #rethink in terms of #freight transport. In an interview with Cedric Solms, the two discuss, among other things, how rail can become more attractive to young people and the important role that the sustainability bonus of travel by rail can play in this regard. Dr. Nikutta also explains why her psychology degree is the perfect prerequisite for her current job and what #entry opportunities Deutsche Bahn can offer young people. If you also want to know whether the board member of Europe’s largest railroad company has ever been caught fare dodging, you shouldn’t miss the new episode of young leaders meets.

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